Preserve your software investment
Extend the commercial life of an application that already works and already sells.
Benefits.
What established software companies gain by delivering a proven Windows application as a managed cloud service.
Business benefits
What changes for the business.
The case for cloud delivery is commercial before it is technical.
Create recurring revenue
Support a subscription model alongside existing licensing.
Expand the addressable market
Compete for buyers who require a cloud-delivered option.
Modernise the customer experience
Deliver access, reliability and support as one managed service.
Reduce delivery friction
Shorten the distance between a signed customer and a working system.
Improve retention
Meet the expectations that increasingly decide renewals.
Operational and technical benefits
What changes for the team.
Most of the day-to-day gain shows up in work your engineers stop having to do.
Less infrastructure to run
Servers, patching, monitoring and uptime become someone else’s operational responsibility.
Stronger security posture
Security controls applied and maintained across the environment your software runs in.
Reliable backup and recovery
Data protection operated as a service rather than maintained per customer.
Consistent environments
One well-understood environment instead of many variations across customer sites.
Peripheral and integration support
Printing, scanning and third-party connections handled as first-class requirements.
Engineering focus
Development attention returns to the product roadmap.
Strategic benefits
What changes for the company.
The reason most software companies start this conversation is not infrastructure at all.
- 01Expand your marketReach buyers who will only consider software delivered as a cloud service.
- 02Protect your installed baseAnswer cloud requests from existing customers before a competitor does.
- 03Change the revenue modelIntroduce recurring revenue without discarding what already sells.
- 04Keep the roadmapFund cloud delivery without pausing product development to do it.
This page is a framework. Detailed benefit narratives, supporting evidence and page-specific FAQs will be developed with Vela’s marketing consultant.
Common questions
Questions about benefits.
Does cloud delivery replace our existing licence revenue?
It does not have to. Many software companies run cloud delivery alongside existing licensing, giving customers a choice rather than forcing a migration.
Do we set the pricing for our cloud offering?
Yes. You own the commercial relationship with your customers, including how the cloud offering is packaged and priced.
What happens to customers who want to stay on-premises?
Nothing has to change for them. Cloud delivery is an additional way to deliver your software, not a replacement for how you serve customers today.
Let’s talk
Talk through the business case for your product.
Bring your application, your customer base and your revenue goals to the conversation.
A conversation, not a sales process